Ray White’s 16th call-a-thon hit a spooky new level this week with 11,550 appraisals booked across Australasia during the Halloween-themed appraisal drive, 100 per cent powered by NurtureCloud, the group’s cutting edge prop tech platform.

Ray White Metro – Christchurch went all out for REOO’s Halloween theme, with (L-R) Richard Withy, Sarah Rodgers and Janelle Prendigast ready to scare the pants off the competition!
Ray White livestreams its Real Estate of Origin event three times a year to create friendly rivalry and banter between the states and New Zealand.
Ray White Head of Recognition and Performance Bianca Denham (pictured below as Maleficent) said appraisals are the lifeblood of real estate.
“Real Estate of Origin is perennially relevant and it will set your business up for 2025. The opportunities that come out of this will ensure you are in a strong place to hit the ground running in the new year,” Ms Denham said.
“We’re so happy this time to see a record number of offices participating with 376 registered offices (up from 308 in June) and more than 2,600 members are participating today.
“This is our biggest participation ever with more businesses than ever deciding to play along.
“We’ve seen agents generate a month worth of appraisals in just one day. It’s invaluable for your business.”

The Halloween banter was at an all-time high, with everyone fully embracing the spooky spirit. Bianca ‘Maleficent’ Denham and Mark ‘Hannibal Lecter” McLeod

Ray White Queensland won the 16th REOO with 4,286 appraisals, followed by Ray White New Zealand who came in second with 4,226.

Ray White Manukau claimed bragging rights this year booking a whopping 2,028 appraisals, and Ray White Mangare finished in second place on 449 appraisals.

Ray White Ray White Manukau | Manurewa | Mangere Bridge | Mangere took out the number one multi-office business with 2,592 appraisals.

The top agent winner was the unstoppable Charlie Brothers of Ray White Manukau who booked 366 appraisals.

Ray White Chief Strategy Officer Mark McLeod said every Real Estate of Origin the network recorded a spike in calls and appraisals in NurtureCloud and then a jump in sales.

“We end up doing four times that of a normal day,” Mr McLeod said.

“The impact in 2023 was we booked a staggering 22,995 appraisals across three events. From those appraisals, we won over 1,500 listings – an approximately 200 per cent increase from the average Tuesday churn.

“This is a huge day which is so important. This Real Estate of Origin sets us up for a great start to 2025 and to be out of the blocks ahead of our competition.

Mr McLeod also spoke about the importance of “winning Saturday”. He said Saturday was like a shopping mall and “all our customers are coming through so if we aren’t active on Saturday then how are we looking in the eyes of our customers?”

“Saturday is an opportunity to be open the whole day, while other agents are not. Some agents are starting to do a morning open home and then opening up the property again in the afternoon, to capture more buyers,” he said.

“Our job is to control Saturdays. Momentum is created by the connections that you make through a geographical area. The data shows us that when agents start to highlight an area, their business starts to grow. Once agents make more than 50 sales per year, they start to break the barrier in their area.

“We have seen so many of our agents starting to understand that volume creates momentum. The day where you have to create the most momentum is on a Saturday.

“There is a cohort of Chairman’s Elite’s agents who do 20 open homes on a Saturday.”

Ray White Springfield director Phill Broom said REOO was crucial to making sure the One Group launched 100 properties on January 7. “REOO is instrumental to our success and this will help us hit our target of 100 properties in the first week back in the New Year.”

About Ray White One Group
At Ray White One Group, we’re proud to be a part of Australia’s leading real estate brand, built on a foundation of strong family values. We deeply understand how important property decisions are, whether you’re selling, investing, or buying. With a unified vision as One Group, One Team, and One Goal, our mission is to be your One Choice for all your property needs.

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